Rank on Google today. Show up in AI answers tomorrow.
Search is shifting toward AI-generated answers. GEO is here, and we're already building for it.
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SEO is not a one-time project. It compounds. Technical fixes, quality content and earned links build on each other over months and years, making earlier investment progressively more valuable. GEO operates on the same logic: early positioning in AI-generated answers is significantly easier to achieve and defend than entering after the market has settled.
SEO & GEO: what's included
On-page SEO
Titles, meta, headings, internal linking and copy: the fundamentals done properly, not as an afterthought.
Technical SEO
Speed, Core Web Vitals, crawlability, schema markup, canonicals and sitemaps: the technical foundation search engines need.
Local SEO
Google Business Profile, local citations, geo-targeted content and map pack visibility for businesses with a physical location.
Keyword research & content strategy
Research grounded in actual search intent and commercial value, not keyword density.
Link building
Relevant, earned links from real sites. No spam, no PBNs, nothing that creates risk for a short-term boost.
GEO: Generative Engine Optimisation
Structuring content for AI citation: clear entities, authoritative answers and schema markup formatted for Google AI Overviews, ChatGPT, Perplexity and similar tools.
SEO audits
Prioritised action plans: what to fix first, why, and what impact to expect from each change.
What good looks like.
Your site has good content but Google doesn't rank it. You don't know if it's a technical problem or a content problem
Technical fixes alone often lift organic traffic meaningfully within a few months, before any new content is written
Most sites lose Google rankings not from bad content, but from fixable technical problems: slow load times, crawling issues, missing structured data. Google can't rank content it can't cleanly read.
Someone in your city searches for your service and finds your competitor at the top of Google
Local SEO puts your business in the map pack and top organic results, the first thing people see when they search near you
AI tools like ChatGPT, Perplexity or Google's AI answers never mention your business when someone asks about your industry
Content restructured for AI citation. Your business appears in AI-generated answers when users ask relevant questions
GEO (Generative Engine Optimisation) is the same shift SEO was in 2005. Search behaviour is changing fast. AI tools are answering questions that used to send people to Google. Early movers are significantly easier to position and harder to displace once established.
You've invested in SEO before and can't tell what, if anything, it produced
Every action tied to a measurable outcome: traffic changes, ranking movements and lead attribution tracked from day one
Our seo & geo process
Every seo & geo project follows a clear structure, so you always know what's happening and what's next.
Technical audit
Crawl, index analysis, Core Web Vitals, schema markup and canonicalization issues identified and prioritised by impact.
Keyword & content strategy
Search intent mapping, commercial priority and gap analysis against current rankings and competitor visibility.
On-page implementation
Titles, meta tags, headings, internal linking and structured data updated in order of impact.
Link building & authority
Outreach, digital PR and content assets that earn relevant links from real sites, nothing that creates future risk.
GEO implementation
Content structured for AI citation: clear entities, authoritative answers, schema markup and citation-ready formatting across key topics.
Thinking about seo & geo? Tell us what you have in mind and we'll come back within one working day.
Get in touch →Structured to be cited by AI search.
We structure content so AI engines can cite it: clear entity definitions, authoritative FAQ patterns and schema markup that tools like Perplexity and Google AI Overviews can parse. When someone asks an AI assistant a question in your industry, your business should be in that answer. We build for that now, and the earlier you start, the easier the position is to establish and defend.
A different kind of agency.
- A rotating cast of people on your account
- Upsells everything, even when you don't need it
- Work only they can maintain or explain
- Performance and accessibility are afterthoughts
- Account managers between you and the work
- Discovery, quote, then silence until launch
- The same people from first call to launch
- We'll tell you when a simpler option is the right one
- Clean handover: documented, in your name, yours to keep
- Fast, accessible and indexable by default
- Direct line to the people building it
- You see progress as it happens, at a cadence agreed up front
Common questions
How long does SEO take?
What is GEO and do we need it?
We've been burned by bad SEO agencies. How are you different?
Do you write content too?
You might also need
See where you stand, for free.
30 minutes with the people who'd do the work, no pitch deck. We'll review your seo & geo setup and tell you what's working, what's not, and what we'd do differently.