There's revenue sitting in your email programme, in plain sight.
If your open rates are sliding or your automation sequences haven't been touched in six months, there's revenue you're leaving on the table.
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Email is one of the highest-ROI channels, and one of the easiest to run badly. Spray-and-pray sending erodes list health, while neglected automation sequences leave revenue uncollected at every trigger point. The fix is usually straightforward: clean the list, build the right sequences and focus on revenue rather than opens.
Email Marketing: what's included
Campaign strategy & design
Emails people open, read and click: designed around the subscriber's context, not a template library.
Automation flows
Welcome, nurture, post-purchase, win-back and abandoned cart: built once, earning continuously.
List management & segmentation
Clean lists, meaningful segments and sending to people who want what you're sending.
Deliverability audit
SPF, DKIM, DMARC, sender reputation: the technical foundation that determines whether emails arrive.
A/B testing
Subject lines, send times, content and CTAs: tested with enough volume to mean something.
Platform setup & migration
Klaviyo, Mailchimp, ActiveCampaign, Brevo, HubSpot and others: whichever fits your stack and budget.
Goal-focused results
Metrics tied to your actual objective: revenue, bookings, sign-ups, not open rates.
What good looks like.
You're sending the same email to your entire list. Open rates are falling and people are unsubscribing
Segmented lists with relevant sends. Open rates recover meaningfully among engaged subscribers, because they're getting email worth opening
One of the fastest ways to improve email performance is to send less, to more relevant segments. Sending to everyone with the same message trains subscribers to ignore you, and eventually flags your domain as spam.
New subscribers sign up and then hear nothing until your next promotion
A welcome and nurture sequence runs automatically. New subscribers get a proper introduction on days 1, 4 and 7
The first days after someone subscribes are the highest-engagement window you'll have with them, and it's easy to let it go to waste.
Email is one of your channels but you can't say how much revenue it's driving
Revenue tracked per email send. For many ecommerce businesses, email becomes one of the largest revenue channels once it's run well
Our email marketing process
Every email marketing project follows a clear structure, so you always know what's happening and what's next.
Audit
Review your platform, list health, deliverability configuration, active sequences and recent campaign performance before making any changes.
Strategy & segmentation
Define audience segments, sending cadence, campaign types and automation trigger points.
Platform setup
Configuration, deliverability records (SPF, DKIM, DMARC) and template infrastructure set up correctly.
Automation build
Welcome, nurture, abandoned cart, win-back and post-purchase sequences built and tested.
Campaign delivery & optimisation
Ongoing campaigns managed, A/B tests run and results tracked against revenue metrics, not open rates.
Thinking about email marketing? Tell us what you have in mind and we'll come back within one working day.
Get in touch →Email that people open.
We track revenue per email, not just opens. A high open rate that drives no purchases is worth less than a modest one that drives real sales. We track the metric that pays and optimise toward it.
A different kind of agency.
- A rotating cast of people on your account
- Upsells everything, even when you don't need it
- Work only they can maintain or explain
- Performance and accessibility are afterthoughts
- Account managers between you and the work
- Discovery, quote, then silence until launch
- The same people from first call to launch
- We'll tell you when a simpler option is the right one
- Clean handover: documented, in your name, yours to keep
- Fast, accessible and indexable by default
- Direct line to the people building it
- You see progress as it happens, at a cadence agreed up front
Common questions
How many emails should we send per month?
Can you build automations in our existing platform?
What's the difference between a campaign and an automation?
You might also need
See where you stand, for free.
30 minutes with the people who'd do the work, no pitch deck. We'll review your email marketing setup and tell you what's working, what's not, and what we'd do differently.