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An online store that doesn't convert is just an expensive brochure.
Most ecommerce builds focus on launch day. We focus on month six — when the traffic is real and the checkout is losing you money.
A well-built ecommerce store does more than accept payments — it guides customers from discovery to purchase with minimum friction, builds trust at every step and turns first-time buyers into repeat customers. The platform matters less than the execution: the right configuration, properly measured from day one.
What's included
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WooCommerce
Our most common build — flexible, cost-effective and deeply integrated with WordPress. From simple catalogues to high-volume stores.
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Shopify
Setup, custom themes and Shopify Plus — built for conversion, not just launched and forgotten.
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Custom & headless ecommerce
For stores that have outgrown standard platforms or need deep integration with existing systems.
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Platform migrations
From Magento, PrestaShop, Wix, Squarespace and others — without losing data, SEO rankings or customers.
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Checkout optimisation
Conversion testing, friction removal and UX improvements focused on the metric that matters: revenue per visitor.
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Speed & Core Web Vitals
Fast stores sell more. We optimise for real-world performance, not just lighthouse scores.
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Product feed management
Google Shopping and Meta Catalogue feeds set up, structured and maintained correctly from day one.
Technologies & platforms
How we approach it
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Discovery & strategy
Audit your products, margins, audience and goals to recommend the right platform and store architecture.
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Design & UX
Product pages, checkout flow and category structure designed for conversion, not just aesthetics.
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Build & integration
Store built and connected to payment processors, fulfilment, inventory and analytics from the start.
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Testing & QA
Purchase flows, payment processing, mobile experience and load testing before going live.
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Launch & optimisation
Go-live with monitoring in place, then systematic CRO work in the weeks that follow.
The uWeb angle
What we do differently.
We track Customer Lifetime Value before we touch the store. CAC without CLV is a vanity metric. A €12 lead that buys once is worse than a €45 lead who returns three times a year. For single-purchase products, the same logic applies to revenue per acquisition. We set up the measurement first, then optimise for the number that matters.
Common questions
Shopify or WooCommerce?
Can you migrate without downtime?
Do you handle design as well as development?
What happens after launch?
Do you handle hosting too?
You might also need
Ready to talk about ecommerce?
No commitment required. We'll tell you honestly if we're the right fit.
Let's talk about Ecommerce →