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Every euro you spend on ads should earn its place.
Most ad accounts are burning money on the wrong audiences, wrong creatives, or both — and the monthly report is designed to hide that.
Paid advertising is not difficult to run at a basic level — most platforms make it easy to spend money. The difficulty is spending it toward customers who are actually worth acquiring, measuring that correctly and improving the allocation over time. Most agency reporting is designed to make the numbers look good rather than inform better decisions.
What's included
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Google Ads
Search, Display, Shopping, Performance Max and YouTube — built around your actual margins, not default campaign settings.
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Meta Ads
Facebook and Instagram, full funnel — from awareness to purchase and retention, with proper attribution.
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TikTok Ads
Creative-led campaigns built for the platform — not repurposed social content hoping for the best.
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Snapchat Ads
Snapchat campaigns for audiences where the platform genuinely outperforms others.
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Creative strategy & ad copy
Messaging and creative direction grounded in what your audience actually responds to.
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A/B testing
Creative, copy, landing pages and audiences — tested systematically, not by gut feel.
Technologies & platforms
How we approach it
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Account audit & strategy
Review existing campaigns or start from scratch — define audience structure, budget allocation and success metrics aligned to your margins.
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Creative strategy
Develop messaging, ad formats and creative direction grounded in your audience and commercial offer.
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Campaign build
Campaigns structured around actual margins and CLV, not platform defaults or vanity metrics.
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Launch & optimisation
Live monitoring, rapid iteration on underperforming elements and systematic scaling of what works.
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Review & iteration
Regular review of what's working and what isn't, with specific recommended next steps — not a dashboard of numbers.
The uWeb angle
What we do differently.
Most agencies optimise for last-click conversions — the easiest number to show. We optimise for what customers are actually worth. For repeat buyers, that's lifetime value. For one-time purchases, it's revenue per acquisition. A €5 click that converts at 8% to a €120 sale beats a €1 click that converts at 1% to a €40 sale. We set up the attribution to see those numbers clearly from day one, then bid toward customers who are actually worth acquiring.
Common questions
How much should we spend on ads?
How long before we see results?
Do you manage creative as well as media buying?
Can you take over an existing ad account?
You might also need
Ready to talk about paid ads?
No commitment required. We'll tell you honestly if we're the right fit.
Let's talk about Paid Ads →