Most email programmes are leaving revenue in plain sight.
If your open rates are under 25% or your automation sequences haven't been touched in six months, there's revenue you're leaving on the table.
Get started →Email is the highest-ROI channel most businesses are running badly. Spray-and-pray sending erodes list health, while neglected automation sequences leave revenue uncollected at every trigger point. The fix is usually straightforward: clean the list, build the right sequences and focus on revenue rather than opens.
What good looks like.
You're sending the same email to your entire list. Open rates are falling and people are unsubscribing
Segmented lists with relevant sends. Open rates typically recover from under 20% to 30–45% for engaged subscribers
One of the fastest ways to improve email performance is to send less, to more relevant segments. Sending to everyone with the same message trains subscribers to ignore you, and eventually flags your domain as spam.
New subscribers sign up and then hear nothing until your next promotion
A welcome and nurture sequence runs automatically. New subscribers get a proper introduction on days 1, 4 and 7
The first 7 days after someone subscribes are the highest-engagement window you'll ever have with them. Most businesses waste it entirely.
Email is one of your channels but you can't say how much revenue it's actually driving
Revenue tracked per email send. Email typically drives 15–25% of total revenue for ecommerce when run properly
Email Marketing: what's included
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Campaign strategy & design
Emails people actually open, read and click: designed around the subscriber's context, not a template library.
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Automation flows
Welcome, nurture, post-purchase, win-back and abandoned cart: built once, earning continuously.
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List management & segmentation
Clean lists, meaningful segments and sending to people who actually want what you're sending.
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Deliverability audit
SPF, DKIM, DMARC, sender reputation: the technical foundation that determines whether emails arrive.
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A/B testing
Subject lines, send times, content and CTAs: tested with enough volume to mean something.
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Platform setup & migration
Klaviyo, Mailchimp, ActiveCampaign, Brevo, HubSpot and others: whichever fits your stack and budget.
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Goal-focused results
Metrics tied to your actual objective: revenue, bookings, sign-ups, not open rates.
Our email marketing process
Every email marketing project follows a clear structure, so you always know what's happening and what's next.
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Audit
Review your platform, list health, deliverability configuration, active sequences and recent campaign performance before making any changes.
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Strategy & segmentation
Define audience segments, sending cadence, campaign types and automation trigger points.
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Platform setup
Configuration, deliverability records (SPF, DKIM, DMARC) and template infrastructure set up correctly.
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Automation build
Welcome, nurture, abandoned cart, win-back and post-purchase sequences built and tested.
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Campaign delivery & optimisation
Ongoing campaigns managed, A/B tests run and results tracked against revenue metrics, not open rates.
Email that people actually open.
We track revenue per email, not just opens. A 40% open rate with no purchases is worse than an 18% open rate with a 5% click-to-buy rate. We track the metric that pays and optimise toward it.
Common questions
How many emails should we send per month?
Can you build automations in our existing platform?
What's the difference between a campaign and an automation?
See where you stand, for free.
30 minutes, one senior team member, no pitch deck. We'll review your email marketing setup and tell you what's working, what's not, and what we'd do differently.