New website for a service company
- more enquiries from the site
- +60%
- of visits end in an enquiry, up from 2.0%
- 3.2%
- to load the main content on a phone (LCP), down from 3.9 s. Google rates up to 2.5 s as good
- 1.5 s
- The challenge
- The company had a site that looked dated, was slow on phones and did not say clearly what it does. Most visitors left without getting in touch.
- What we did
- We planned the pages together, rewrote the texts so each page says what the company does and for whom, and built a new site for phones first, with a short contact form on every page.
- The result
- In the first six months the site brought 60% more enquiries from about the same number of visitors.
Visits that end in an enquiry
- Before
- After+60%
Time to load the main content
- Before
- After−62%


