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ANALYTICS

Know what works on your store, and what does not.

Tracking for Meta, Google Ads, TikTok and Google Analytics, and testing for online stores (CRO).

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Most stores are run on guesses.

Which ad brought that order? Where do people leave the checkout? Is the new product page better than the old one? Without proper measurement, nobody knows.

Depending on the source, between 1.4% and 2.7% of visitors to an average online store buy. A small rise in that number can be worth as much as a lot of extra visitors.

First we make sure the numbers can be trusted. Then we decide with you what to test.

What fixed tracking did for a store.

Tracking and testing for an online store

of real orders now reported to Meta and Google Ads, up from 72%
95%
ad cost per purchase, once the ads could learn from more sales
−12%
orders from one test of a new product page
+6%
The challenge
The store's Meta and Google Ads accounts saw only about seven in ten real orders. Some purchases were counted twice and others not at all, so nobody knew which ads worked.
What we did
We rebuilt the tracking with visitor consent: one purchase event for Meta, Google Ads and Google Analytics, sent from the browser and from the server, and checked against the real orders in the store. Then we tested a new product page against the old one.
The result
Meta and Google Ads now see 95% of real orders, and the ad cost per purchase fell by 12% as the campaigns learned from them. The new product page brought 6% more orders and stayed.
Before and after

Real orders the ad platforms see

  • Before
  • After95%

Ad cost per purchase

  • Before
  • After−12%
  • Ablige
  • Aktivni z mano
  • Authletic
  • Avto Studio
  • CE.way
  • Centric Software
  • Exo Terra
  • Femme Events
  • Freelancerka
  • Gostilna Čubr
  • Hypso Studio
  • Indigo Nails
  • Infinis Properties
  • JBI
  • Kai Health
  • Catering Korbar
  • LJ Studio
  • Lucky Woofs
  • Od-do Arhitektura
  • Oktogon
  • Perfect Meals
  • SiNAPSA
  • Sirovnik Moskon
  • Slovenika
  • Steel Hiše
  • Sakura Studio
  • Unikatna Keramika
  • Wheelbase

What it usually covers.

We agree the exact list with you for each project.

  • Google Analytics (GA4) set up and checked against real orders
  • Tracking with visitor consent (Consent Mode v2)
  • Purchase and other events for Meta, Google Ads, TikTok and others fixed, sent from the browser and the server, and checked against real orders
  • A dashboard with the numbers that matter to you
  • A review of where visitors leave
  • Tests of one version of a page against another (A/B tests)
  • A report in plain language

What it costs.

The price depends on the project. We agree the scope and the price with you before any work starts.

Analytics and tracking

From €300

Google Analytics and tracking set up and checked, including the Meta Conversions API and server-side tracking where needed.

Prices exclude VAT.

What changes the price

  • How well the tracking is set up today
  • How many visitors you have
  • How many tests a month
  • How many tools have to be connected

Is your A/B test result real?

Enter visitors and conversions for both versions to see if the difference is likely real.

Open the calculator

Questions about analytics and conversion.

What do you charge for analytics and conversion?

Analytics and tracking: from €300. Prices exclude VAT. The exact price depends on the project, and we agree it with you before any work starts.

What is a conversion rate?

The share of visitors who buy. If 2 of 100 visitors order, the conversion rate is 2%.

What is a good conversion rate?

It differs a lot by product and price. The useful comparison is your own store last month and last year.

What is average order value (AOV)?

Your sales divided by the number of orders. A higher AOV brings more from the same visitors and the same ad spend, for example through bundles, add-ons or a free delivery threshold.

Do I have enough visitors to test?

Tests need enough orders to show a real difference. With few visitors, we look at recordings and numbers instead of running tests.

Why does Meta show fewer purchases than my store?

Ad blockers, browser privacy settings (such as Safari's) and refused cookies stop the Meta Pixel from seeing some purchases. Sending the same events from your server as well (Conversions API) brings many of them back. How many depends on your visitors.

What is the Conversions API, and do I need it?

It sends purchases and other events to Meta from your server, not only from the visitor's browser. With the Pixel and the Conversions API together, Meta counts more of your sales and learns better who is likely to buy. Google Ads has the same idea in enhanced conversions, and TikTok in its Events API.

Why are some purchases counted twice?

Usually the same event is sent twice: from a plugin and from Tag Manager, or from the browser and the server without a shared event ID. We find where each one comes from and keep one.

Google Ads conversion tracking is not working. Can you fix it?

Yes. We check the setup in Google Ads, Tag Manager and your store, fix what is missing or doubled, and compare the result with the orders in your store.

Does tracking work when visitors refuse cookies?

Visitors who refuse are not tracked. With Consent Mode v2, Google Ads and Google Analytics estimate part of what is missing from the visitors who agreed.

Why do my numbers not match between tools?

Each tool counts in its own way, and visitors who refuse cookies are not counted at all. We check everything against the real orders in your store.

Related services.

Sometimes you just need someone who knows what they're doing.

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