SEO for an online store
- visits from Google search in 12 months
- +65%
- search terms on Google's first page, up from 41
- 112
- orders from Google search (not ads)
- +40%
- The challenge
- The store got almost all its buyers from ads. Visits from Google search were flat, and the store showed up for its own name and little else.
- What we did
- We fixed the technical problems Google reported, researched what buyers search for, and rewrote the category and product pages around it. Every month we added articles that answer what buyers ask before they order.
- The result
- After a year the store had 65% more visits from Google, 112 search terms on the first page instead of 41, and 40% more orders from search.
